Phone  972-449-0899


Preparing Your 2020 Social Media Marketing Plan

calendar  April 08, 2020

You know how a lot of things could go wrong if you don’t plan well for a trip? Imagine how terrible your trip would be if you don’t book for hotel accommodation ahead of time or plan the itinerary. Once you get to your destination, you’d be left scrambling for hours, wasting away precious time you could’ve used to relax and enjoy yourself.

Well, the same thing goes for social media marketing. Digital marketers need to be able to check off a certain list of must haves in their social media plan. Otherwise, things might go haywire and you’d be left picking up the pieces, when you could be moving forward to the next step – enjoying the results and collecting the data.

When you first create a social media marketing plan, you’ll feel lost most of the time. You might think you’d be able to curate a great calendar just by being an avid social media user. But that’s incorrect. You should do your research ahead of time and follow a step-by-step process on how to create the perfect social media marketing plan. Of course, from that time onwards, you will learn a lot. A LOT. And you’ll probably never wish it upon anyone to make the same mistakes you did before. That’s why this blog post is dedicated to all the trouble entrepreneurs out there who’s struggling to plan their social media activities and feel free to share the following tips!

Here’s what you need to keep in mind:

  • Social media marketing can vary from brand to brand
  • Always look at your customer base – what do they need from you?
  • Schedule a certain part of your day to look at marketing trends
  • Determine now which tone of voice you want to use
  • Prepare to humanize your content

These are essential when creating your social media plan. Your brand is not the same as the brands out there. Sure, some of the brands you see on Twitter thrived on posting witty tweets, but does your brand have to have the same personality? You need to be able to determine what keeps you different from other brands to be able to project your brand’s individuality. It’s important that you know, if your brand was a person, what would they be like? Identifying its personality early on will help you be able to communicate your services, products, and objectives better.

Then there’s the marketing trends. Remember when the Harlem Shake became viral? A lot of the brands followed the trend and posted each of their company’s own version of the dance. Post it in 2018 and be prepared to bomb the results! Each and every month, there’s going to be a new marketing trend. And you need to keep a look out for these trends. It could be in the form of video, topic, or even a hashtag. What’s important is you’re able to adjust your marketing plan for these trends so your brand can have more exposure. Yep, you read that right. You need to piggyback on these trends. Of course, you need to choose the trend wisely. Ask yourself, does the trend go against any of your brand’s objectives? Or does it align with your brand’s vision?

Everything you do from here on out, can build or destroy your brand’s image. In order to avoid any fallout, make sure you know your brand more than anyone else.

© 2022 - All Rights Reserved