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5 Effective Social Media Tips for 2020

calendar  March 25, 2020
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Social media has become a dominant platform for successful and developing businesses. Startups and young entrepreneurs have utilized social media to market their products and services. With a unique engagement strategy through social media, marketers are able to bridge the gap between customers and businesses. Social media has created a way for customers to have better connections with businesses. Here are 5 social media tips to try this year.

Tip #1: Use social media as a breath of fresh air

Lots of small businesses are using social media to gain more customers. However, the majority of these businesses are only using paid ads and sponsorships. Which can be a nuisance for potential customers. As a business owner or a stakeholder, you have to put yourself in your customers’ shoes and use their perspective to your advantage. Think of what your customers want to see with your product or service. You may start posting random topics that capture or intrigue your customers, to lead them towards what you actually provide.

Lively and interactive connections with customers through social media is one way to provide them with a clear grasp of what you have to offer. As a business owner or a marketer, this will give you a fresh and new perspective on how your customers appreciate your product or service.

Tip #2: Follow the trend of society

The product that you are selling or the service that you are offering may not be something that is needed in everyday life. This can be challenging for some businesses, how you can market the services and products that you offer. However, if you will post, share or involve yourself with the latest trend, you can assure that your followers will increase, and it is inviting to potential clients and customers. Following the trends is one of the best social media tips you can employ in your strategies this year.

It will show a tremendous increase in your viewership, which drives potential leads. You do not have to make a statement on every hot topic out there, you only need to pick those trends that are related to your business. This way, it will make your base customers feel like they are a part of something bigger, other than the fact that they have purchased your product or acquired your service. You are not directly engaging with your customers, but it will make them feel more valued in some way.

Tip #3: Maximize the brand that you have on hand

Your brand may not be as unique as you may think it is. What makes your brand popular is your attitude towards everyday customers and the quality of your products or your services. You may ask them to share their experiences as a first-time shopper or a frequent one. This will give you a good amount of feedback and testimonials which you can pin on your social media page.

Having a great history with your base customers will give you a solid foundation for potential customers as they will share, tag, or post your brand on their own accounts to populate a trend. This is a social media marketing technique that proves to be effective in gathering more clients, at the same time an effective engagement with your customers.

Tip #4: Using feedback will initiate improvement

This is something that is worthwhile and should result in effectively improving your product and service. You can send a personal message to your loyal customers or maybe post on your social media accounts. Simply ask them for their feedback and suggestions on how they think you - as a business owner or marketer - can improve your product and service. While gathering feedback might not be one of the most common social media tips around, your followers’ comments and suggestions can help you grow your business.

This will open new gates of ideas to make you save time thinking about it on your own. Even more so, your base customers will feel appreciated since they can tell what they really feel about your product or service. This kind of engagement will be your focus group which will be filled with different opinions and suggestions for your business.

Tip #5: Utilize your customer’s hurdles and hindrances

Aside from your daily activities on social media, like posting and sharing your product or service, you can also generate random posts about everyday concepts that involve your product or service and make it relatable for your customers. This may not directly engage them, but it will give them the idea that your business will cater to needs that they do not speak of. You are feeding them the reality that we are all of the same nature and we can provide to those needs.

Engaging your customers is something that every successful business need and is one of the best social media tips you can deploy this year. They are not just buying your product or acquiring your services but they are also becoming a part of your growing business. It is vital for customers to feel important. You do not simply send them a message on everything about your product or service. You need to express more than just a ‘Thank you’ and give them something more personal. Reaching out to your base customers will make a long way and prevent them from looking for business elsewhere.

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